Self-media operations specialist

Job Responsibility :

1. Responsible for content creation and operation on mainstream social media platforms such as Xiaohongshu, Douyin, and Facebook, to achieve user acquisition and brand exposure;

Responsible for content creation and operations on major social platforms such as Xiaohongshu, TikTok, and Facebook, to drive user acquisition and enhance brand visibility.

2. Manage relevant communities (such as WeChat groups, Telegram groups, Facebook groups, etc.), build a private traffic pool, and maintain user stickiness;

Manage relevant communities (eg, WeChat groups, Telegram groups, Facebook groups) to build private traffic pools and maintain user engagement.

3. Plan engaging content features and events to increase fan engagement and conversion rates;

Plan engaging content themes and campaign topics to boost follower activity and conversion rates.

4. Maintain frequent interaction with potential customers, handle inquiries, order guidance, after-sales service processes, and improve customer satisfaction;

Maintain frequent interactions with potential customers, handle inquiries, guide orders, and support post-sales services to improve customer satisfaction.

5. Continuously analyze data (social media platforms: exposure/interaction/conversion, etc.; platform: analyze platform data and monitor traffic conversion paths), adjust content and traffic acquisition strategies, and optimize user conversion paths;

Continuously analyze data (social platforms: exposure/engagement/conversion; internal platforms: analytics tools and traffic conversion paths) to refine content and user acquisition strategies and optimize conversion pathways.

6. Stay abreast of industry trending topics and platform algorithm changes to ensure content compliance and efficient dissemination;

Stay up to date with content trends and platform algorithm updates to ensure content compliance and communication efficiency.

7. Cooperate with other departments to achieve lead generation and conversion for the designated target group.

Collaborate with other departments to achieve targeted user acquisition and conversion goals.

Job Tasks:

1. Responsible for daily account content posting (such as promotional posts, teaching materials, hot event information, etc.), daily update maintenance and comment management, and maintaining the platform account's activity level;

Responsible for daily account content publishing (eg, promotional posts, educational content, trending event updates), as well as routine updates and comment management to maintain account engagement across platforms.

2. Plan and produce content materials such as graphics, short videos, live stream announcements, and promotional activities;

Plan and create multimedia content, including images and text, short videos, livestream previews, and promotional campaign materials.

3. Monitor and respond to user interactions such as private messages, comments, and community questions in real time; handle customer basic inquiries, account guidance, recharge assistance, after-sales communication, and other service processes; and regularly provide feedback on user needs.

Monitor and respond to private messages, comments, and community inquiries in real time; handle basic customer service interactions such as account guidance, top-up assistance, and post-sale communication; regularly collect and relay user feedback.

4. Daily community maintenance: attracting new users, posting, providing benefits and interactive activities, answering customer service questions, etc., and assisting in building user acquisition paths to import public domain users into private domain communities or landing pages;

Manage community operations: user acquisition, content posting, promotional engagement, and customer support; assist in building the user conversion funnel and guide public traffic into private communities or landing pages.

5. Monitor and analyze content data, and compile daily/weekly/monthly reports;

Monitor and analyze content performance data; compile daily, weekly, and monthly reports.

6. Monitor competitor activities and influencer content, and regularly compile industry content trends and case studies for reference;

Track competitor activities and influencer content; regularly summarize industry trends and case studies for reference.

7. Work with all departments to achieve a closed loop of content + service + sales;

Collaborate with various departments to support integrated content, service, and sales operations.