自媒体运营专员

岗位职责/ Job Responsibility：

1.负责公司在**小红书、抖音、Facebook（脸书）**等主流社交平台的内容创作与运营，实现用户引流与品牌曝光；

Responsible for content creation and operations on major social platforms such as Xiaohongshu, TikTok, and Facebook, to drive user acquisition and enhance brand visibility.

2.管理相关社群（如微信群、TG群、FB群组等），搭建私域流量池，维护用户粘性；

Manage relevant communities (e.g., WeChat groups, Telegram groups, Facebook groups) to build private traffic pools and maintain user engagement.

3.策划具有吸引力的内容专题、活动话题，提升粉丝活跃度与转化率；

Plan engaging content themes and campaign topics to boost follower activity and conversion rates.

4.与潜在客户保持高频互动，处理咨询、下单引导、售后等服务流程，提升客户满意度；

Maintain frequent interactions with potential customers, handle inquiries, guide orders, and support post-sales services to improve customer satisfaction.

5.持续分析数据（社交平台：曝光/互动/转化等、平台：分析平台数据，监控流量转化路径），调整内容与引流策略，优化用户转化路径；

Continuously analyze data (social platforms: exposure/engagement/conversion; internal platforms: analytics tools and traffic conversion paths) to refine content and user acquisition strategies and optimize conversion pathways.

6.紧跟行业内容热点及平台算法变动，保障内容合规性与传播效率；

Stay up to date with content trends and platform algorithm updates to ensure content compliance and communication efficiency.

7.配合其他部门需求，实现指定目标群体引流转化。

Collaborate with other departments to achieve targeted user acquisition and conversion goals.

工作内容/Job Tasks：

1.负责日常账号内容发布（如推广贴、教学内容、热门活动资讯等）、日更维护与评论管理，保持平台账号活跃度；

Responsible for daily account content publishing (e.g., promotional posts, educational content, trending event updates), as well as routine updates and comment management to maintain account engagement across platforms.

2.策划与制作图文、短视频、直播预告、福利活动等内容素材；

Plan and create multimedia content, including images and text, short videos, livestream previews, and promotional campaign materials.

3.实时监控并回复私信、评论、社群提问等用户互动，处理客户基本咨询、账号引导、充值协助、售后沟通等服务流程，定期反馈用户需求；

Monitor and respond to private messages, comments, and community inquiries in real time; handle basic customer service interactions such as account guidance, top-up assistance, and post-sale communication; regularly collect and relay user feedback.

4.社群日常维护：拉新、发帖、福利互动、客服应答等，协助完成用户引流路径搭建，将公域用户导入私域社群或落地页；

Manage community operations: user acquisition, content posting, promotional engagement, and customer support; assist in building the user conversion funnel and guide public traffic into private communities or landing pages.

5.监控并分析内容数据，整理日报/周报/月报；

Monitor and analyze content performance data; compile daily, weekly, and monthly reports.

6.关注竞品动向、达人内容，定期整理行业内容趋势及案例参考；

Track competitor activities and influencer content; regularly summarize industry trends and case studies for reference.

7.配合各部门实现内容+服务+销售闭环；

Collaborate with various departments to support integrated content, service, and sales operations.